At the time, the owner of World Empowerment was working full time as a graphic designer at Precision Wraps in Waco, TX. The website for the business hadn't been updated since it's inception in 2013. After being there for a few months, he saw the opportunity to take the initiative and redesign the website from scratch and create a visual that was representative of what a car wrap shop should present. The website change was able to impress new clients and bring in multiple projects through the door from all over the state.