Dominic Villa had a vision of creating his own home gym. After buying a few pieces of equipment, the potential of his gym became real. He reached out to us, and in great detail, he explained his ideas of what he wanted the logo to look like. His goal was to create a logo that represented everything his gym would be. Once we finished, the logo became much more than for his home gym, it became an identity for his much larger vision of strength and perseverance of the streets of South Waco. The logo not only represents his struggle, but also all that came before him.